As a full-time photographer, some of the tasks that come along with the business can start to feel mundane and repetitive. Planning and executing engagement sessions are no exception. Because photography is so special to both creatives and clients, it’s important to keep the inspiration flowing. This isn’t just about taking photos – it’s about sharing each couple’s unique story. Here are 7 tips for planning an engagement session:
1. Start with a Vision
Every photoshoot begins with a vision. The key is collaborating with couples to understand their unique style and personalities. Whether it’s golden hour with mountain views, a beautiful garden setting, or an afternoon strolling downtown, the engagement session should translate the couple’s love story.
2. Scout Locations Ahead of Time
Once clients have made it clear what they’re envisioning, tracking down the perfect place is the next obvious step. Sometimes couples will already have a specific place in mind. More often than not, it’ll be up to the photographer to bring ideas to the table. Location scouting can be extremely time consuming. To avoid aggravation and last minute problems, it’s smart to have a location – and even a backup location – locked down well ahead of the session date. Research restrictions, fees, and licenses that may be associated with certain locations.
3. Timing is Everything
For the sake of lighting, timing plays such a huge factor in planning photo shoots. It’s critical to communicate with clients what their expectations are. Golden hour is the natural fall back, but some clients may love the boldness of harsh daytime lighting. Another trend recently is flash photography at night that gives a real unique look. Use websites like Time and Date to find sunrise and sunset times in specific locations.
4. Coordinate Outfits & Styling
Believe it or not, some people aren’t naturally great at styling themselves or others. Don’t be afraid to give tips on coordinating outfits for couples. This can include color palettes, accessories, and types of clothing. Keep location, time, and season in mind when planning. A style guide is a great resource to provide after booking. This builds rapport with clients and takes the stress off their shoulders.
5. Balance Posed & Candid Photos
Candid photos are always ideal. The photos that capture a story so beautifully. It can take time to get to those moments, especially if a couple is feeling insecure in front of the camera or needs help relaxing. Posing helps with this, and if done the right way, doesn’t look stiff or fake. Truthfully, fun and structured posing can lead to sweet, in-between moments that capture genuine chemistry and connection.
6. Open Communication
Building a strong rapport with clients is essential for a successful session. Actively engaging in open communication, listening to their ideas, addressing concerns, and offering creative suggestions creates a comfortable atmosphere for everyone involved.
7. Embrace the Moment
Above all, encourage couples to embrace the moment and enjoy the experience together. It’s very easy for couples to get caught up in the details, like whether the outfits are perfect or weather is just right. As a creative, it’s also easy to get lost in finding the right moment. Yes, engagement photography is an art and all photographers want to use their skills and creativity. But it’s more than picture perfect poses and likes on social media. It’s about celebrating love, connection, and shared moments.
All that said, photography is the opportunity to freeze a moment in time. Strive to create an experience where couples can be themselves and create memories that will last a lifetime. Take these 7 tips for planning an engagement session and make some magic.
